SUMMARY
Data from MPB, a large gear resale platform, indicates a significant rise in Canon EOS R1 sales, increasing by 344% during the build-up to the 2026 FIFA World Cup. In contrast, the Sony A9 III experienced a 63% increase in sales during the same period, despite a 119% rise in searches. Notably, all EOS R1 units listed on MPB in the US and UK had a shutter count of 1,000. Experts highlight features like subject tracking, burst speed, and connectivity as crucial for sports photography, with both the EOS R1 and Sony A9 III offering advanced capabilities.
TAKEAWAYS
Canon EOS R1 sales increased by 344% on MPB before the World Cup.
Sony A9 III sales rose by 63% during the same period.
All listed Canon EOS R1 cameras on MPB had a shutter count of 1,000.
Key features for sports photography include tracking, speed, and connectivity.