LensDigest

SUMMARY

The Canon EOS R10, an APS-C mirrorless camera launched in 2022, continues to lead Japan's sales charts, consistently ranking as the top-selling model. Despite a brief interruption in March 2025 by the Sony ZV-E10 II, the EOS R10 quickly reclaimed the number one spot and has held it since. Its popularity is attributed to its strong autofocus, 4K video capabilities, rapid burst shooting, and lightweight design, making it a favored choice for beginners and enthusiasts alike. Canon also secured three other spots in the top ten best-selling cameras in Japan.

TAKEAWAYS

The Canon EOS R10 has been Japan's best-selling camera for over a year.

Its success is attributed to a strong performance-to-price ratio and features like advanced autofocus and 4K video.

The EOS R10 is popular among both beginners and enthusiasts.

Canon holds four of the top ten spots in Japan's camera sales.

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