35mm Film Wedding Photography Appeals to Authenticity Seekers

A wedding photographer began offering 35mm film as an optional service after losing a booking to a competitor who provided it. Two years later, approximately 25% of couples opt for film, a trend that surprised the photographer. Contrary to the assumption that couples sought film for nostalgia, many clients are younger and grew up in the digital age. The appeal of film photography is now seen as a reaction to the prevalence of heavily edited and AI-generated digital images, with film offering a sense of tangible imperfection and authenticity.