SUMMARY
Many digital photographers invest heavily in modern camera technology only to spend significant time post-processing to emulate the look of 1970s and 80s film. This trend, fueled by Instagram aesthetics and nostalgia, offers a reaction against the sterile perfection of digital capture. However, the article questions whether film simulations are used as a legitimate creative tool or as a form of procrastination, particularly when presets are applied without understanding the underlying technical qualities of film.
TAKEAWAYS
Digital photographers are using film simulations to achieve analog aesthetics.
The trend raises questions about creative intent versus procrastination in post-processing.
In-camera film simulations encourage commitment during shooting, unlike preset-heavy workflows.
The core issue is whether film looks serve the image or mask discomfort with digital capture.