Less is More for Hiring

An art director's advice to a photographer—that hiring comes from a website with few, incredible images—informs Serge Ramelli's approach to portfolio building. Ramelli demonstrates this by editing a student's collection from 85 down to approximately 25 photos, explaining each decision. He uses Lightroom's survey mode to compare similar shots, keeping only the strongest and discarding technically fine but generic or repetitive images. The core principle is brand consistency, leading to the rejection of even amazing photos if they don't align with the overall vision or dilute the strongest work. This curated approach, which prioritizes quality over quantity, is crucial for making a strong impression on potential clients.