SUMMARY

The common practice of "fixing it in post" is an inefficient workflow that equates to a pay cut for photographers. Decisions to correct issues like stray objects or lighting problems later, rather than on location, create substantial time debt. For example, a 15-second fix on set can balloon into an hour of editing work, drastically lowering the effective hourly rate. Furthermore, fundamental physics, such as the direction of light and the plane of focus, cannot be altered by software, leading to unresolvable image quality issues.

TAKEAWAYS

Delaying corrections until post-production creates significant time debt, reducing photographer income.

A 15-second on-location fix can result in an hour of editing, a 1:240 time debt ratio.

Editing software cannot replicate the results of proper on-location lighting or focus.

The "fix it in post" approach is procrastination that negatively impacts profitability.

RELATED COVERAGE