SUMMARY
VSCO has launched 'The Fifty,' an initiative to feature 50 photographers' work on billboards nationwide. The first 25 images have been selected from over 13,500 submissions and are now displayed on large-format placements in their home states. VSCO CEO Eric Wittman stated the goal is to recognize artists beyond major creative hubs. The selected images showcase diverse genres and distinct viewpoints, with billboards rolling out across various states and remaining visible for up to a month. A second batch of 25 images is expected in early November.
TAKEAWAYS
VSCO's 'The Fifty' initiative displays work from 50 photographers on billboards.
The first 25 selected images are now live across the US.
The project aims to highlight photographers' creativity nationwide.
Billboards will be displayed for up to one month.