SUMMARY
Photography platform VSCO is launching a campaign to bring back billboard photography, inviting 50 US photographers over 18 to submit their work. Chosen images will be displayed on large-format billboards in each photographer's home state for two to four weeks. VSCO is seeking impactful images with strong narratives and welcomes submissions from all genres, provided model releases are secured for any people featured. Beyond the billboard display, selected photographers may also be considered for editorial features, curation, and licensing opportunities, aiming to support artists amidst challenges from AI and short-form video.
TAKEAWAYS
VSCO is running an open call for 50 photographers to feature their work on billboards across the US.
Selected images will be displayed in the photographer's home state for two to four weeks.
Submissions are open to all genres, with a focus on impactful images and strong narratives.
Selected photographers may also receive editorial features and licensing opportunities.