SUMMARY
An activist group installed a lenticular spoof ad near Meta's London headquarters, replacing a Kylie Jenner campaign with a dual-message poster. From one angle, it promotes Meta's smart glasses; from another, it reveals an X-ray of Jenner's face with the words "We're always watching," referencing surveillance fears. The stunt critiques Meta's reported plans for a "super sensing" mode that could continuously record audio and photos without a visible indicator, raising significant privacy issues for bystanders and photographers.
TAKEAWAYS
Activist group created a dual-message spoof ad for Meta's smart glasses.
The ad warns of surveillance, contrasting with the product's sales pitch.
Concerns are raised about Meta's potential continuous recording modes and lack of visible indicators.
The technology blurs lines for photographers regarding consent and privacy.