SUMMARY
Insta360 is venturing into the mirrorless camera market with plans for two distinct models, according to CEO Jingkang “JK” Liu. These cameras are expected to deviate from traditional interchangeable lens designs, with one potentially featuring an entirely novel shape. Liu indicated that AI will play a significant role, aiming to automate shooting processes and reduce errors, making the cameras more accessible to users less experienced with complex camera systems. A prototype is anticipated for unveiling at CP+ next year.
TAKEAWAYS
Insta360 is developing two new mirrorless cameras.
The cameras may incorporate AI for automated shooting and ease of use.
One model is described as having a shape never seen before.
A prototype is expected to be shown at CP+ next year.