SUMMARY
Photographer Chris Tellez explains that clients asking about style are typically seeking answers to two distinct questions: the visual appearance of the photos and the photographer's interaction with subjects. He advises photographers to define their visual style with a concise description, such as aiming for cinematic stills or a light, airy postcard look. Equally important is explaining one's approach to working with people, whether it's making subjects comfortable in portraits or integrating with wedding guests. Tellez suggests a method for discovering personal style by analyzing one's 100 best photos to identify recurring patterns in composition, subject matter, and editing.
TAKEAWAYS
Clients' questions about style encompass both the look of photos and the photographer's working method.
Define your visual style with a clear, understandable description.
Articulate your approach to interacting with subjects to build comfort and rapport.
Analyze your best work to identify and refine your unique photographic style.