SUMMARY
Meta has removed a feature from its Muse Image tool that enabled users to generate AI images using public Instagram photos. The tool, which allowed users to @-mention public accounts to pull photos for AI generation without consent or notification, faced immediate backlash. Meta stated the feature "missed the mark" and is no longer available, acknowledging user feedback. The opt-in default for public profiles over 18 drew criticism from SAG-AFTRA and CAA, who urged users to opt out and protect their likeness. This incident follows Meta's history of data privacy concerns, including past FTC fines and ongoing lawsuits regarding AI training data.
TAKEAWAYS
Meta's Muse Image tool allowed AI generation from public Instagram photos.
The feature was removed after three days due to user backlash and criticism.
Users were opted-in by default, with no notification if their photos were used.
SAG-AFTRA and CAA urged users to opt out to protect their likeness.