SUMMARY
Cewe is set to acquire Kodak Moments' retail print business, including its extensive global photo kiosk network. This move further separates the brand from its original Eastman Kodak identity, leading to concerns that Kodak is becoming a 'zombie brand.' The acquisition, coupled with third-party manufacturers producing low-cost cameras under the Kodak name, suggests a dilution of the brand's legacy and market presence.
TAKEAWAYS
Cewe is acquiring Kodak Moments' global photo kiosk footprint.
The sale raises concerns about the Kodak brand becoming a 'zombie brand'.
Third-party 'Kodak' cameras are seen as trading on past goodwill rather than original identity.
The photo industry is experiencing mergers and acquisitions, indicating market contraction.