Opinion
SUMMARY
A viral social media claim that 71% of realtors closed no deals in 2025 is debunked using National Association of Realtors (NAR) data, which shows only 6% of individual agents and 2% of teams reported zero transactions. The typical NAR member handles about nine deals annually, with income correlating to tenure, experienced agents earning significantly more. Despite a slowdown in existing-home sales, listings are concentrating among seasoned agents, making them key clients. Changes in commission structures since August 2024 increase the importance of marketing packages, including photos and video, for agents. Photographer Nathan Cool recommends standing out with higher quality work, expanding service offerings beyond basic photos, and diversifying into architectural and commercial real estate to maintain a full client roster.
TAKEAWAYS
NAR data contradicts social media claims of widespread realtor inactivity.
Experienced real estate agents with more tenure earn higher incomes and secure more listings.
Marketing packages, including photography and video, are crucial for agents post-commission settlement changes.
Photographers should focus on quality, service expansion, and market diversification.