SUMMARY
Nathan Cool, with 15 years of experience, outlines rebuilding a real estate photography business by emphasizing skill mastery before aggressive marketing. He advises a slow start, building a portfolio through practice, and then targeting high-value realtors. Cool also cautions against underpricing, which attracts difficult clients, and advocates for bundling services like video, drone work, and floor plans to become a comprehensive media provider. He suggests integrating AI cautiously after mastering manual editing and using reliable, mid-range gear rather than chasing flagship models.
TAKEAWAYS
Prioritize skill development and portfolio building before marketing.
Target high-value realtors and avoid competing on low prices.
Offer bundled services like video, drone, and floor plans.
Master manual editing before relying heavily on AI tools.