SUMMARY
Nathan Cool, with 15 years of real estate photography experience, outlines how to build a sustainable business in 2026. He stresses that mastering skills must precede marketing efforts, suggesting a slow start by shooting for friends to build a portfolio. Cool advises against mass marketing, advocating instead for targeted outreach to high-volume realtors. He also warns against underpricing, which attracts demanding clients, and recommends higher rates to attract quality clients and ensure business growth. The article also touches on the judicious use of AI, the importance of manual editing skills, and the benefits of offering full-service packages like video and drone work, often through partnerships.
TAKEAWAYS
Prioritize skill development over marketing and budget in a new real estate photography business.
Target marketing efforts towards high-value realtors rather than broad outreach.
Offer full-service packages, including video and drone work, to become a preferred media provider.
Set higher prices from the start to attract quality clients and avoid burnout.