SUMMARY
AI offers a practical solution for product placement in existing lifestyle photos, salvaging shoots where the product was initially missing. Tools like Nano Banana Pro can handle placement, scale, and lighting without a reference image. In testing, Nano Banana Pro produced more natural results with better shadows and reflections than ChatGPT 5. For best results, use percentage-based scaling and treat product labels as a separate editing task. Maintaining consistency across multiple campaign frames remains a challenge for current AI.
TAKEAWAYS
AI can insert products into existing photos, avoiding costly reshoots.
Nano Banana Pro outperforms ChatGPT 5 in natural shadow and reflection rendering.
Use percentage-based scaling and edit labels separately for better AI results.
AI struggles with maintaining product consistency across multiple campaign images.