Reviews
SUMMARY
Matt Shannon shares his experience building a professional nature photography career and YouTube channel over four years in British Columbia. Initially working in cell tower construction, he transitioned to photography, finding more financial success in architectural and tourism work than print sales. Shannon highlights YouTube as a less saturated platform compared to Instagram for photographers in his region. He also addresses the business aspects of running a photography channel, including the trade-offs of scaling back commercial work for content creation and the delicate balance of sponsorships to maintain audience trust.
TAKEAWAYS
Matt Shannon transitioned from cell tower work to professional nature photography.
Commercial photography and YouTube proved more lucrative than print sales.
YouTube offered a less saturated market compared to Instagram for photographers.
Shannon discusses the challenges of sponsorships and maintaining audience credibility.