SUMMARY
Zeiss is set to unveil a significant advancement in lens technology on June 2 with an event focused on their cinematography division. The teaser image reveals a lens with an unusual design, notably a large rectangular cutout on its side, which hints at the inclusion of controls or ports. This departure from traditional lens shapes suggests a professional cinema lens rather than one for still photography. The event, titled "Experience a new Horizon in Zeiss Lens Technology," will take place at the Zeiss Lens Demo Center in Los Angeles.
TAKEAWAYS
Zeiss is announcing a new lens on June 2.
The teaser image shows a lens with a large rectangular cutout.
The event is hosted by Zeiss Cinematography, indicating a cinema lens.
Zeiss calls the upcoming product "the next major advancement in lens technology."