SUMMARY

A new London exhibition, "William Eggleston: All That Goes Unnoticed," showcases 60 years of the photographer's work, highlighting his pioneering role in establishing color photography as a fine art medium. Despite being hailed as the "Godfather of Color Photography" now, Eggleston faced harsh criticism in 1976 when his MoMA exhibition was called "banal" and "boring." His use of the costly dye-transfer process for everyday subjects was revolutionary but controversial, as color photography was then considered commercial. The retrospective demonstrates how critical perception has evolved, with Eggleston's once-derided images now recognized for their artistic merit.

TAKEAWAYS

William Eggleston is celebrated as the "Godfather of Color Photography" for elevating the medium to high art.

A London exhibition marks 50 years since Eggleston's work was critically dismissed as "banal" and "boring."

Eggleston used the expensive dye-transfer process for everyday subjects, a revolutionary approach at the time.

Critical reception of color photography and its subject matter has evolved significantly since the 1970s.

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