SUMMARY
Photographer Benj Haisch has replaced most of his prime lenses with the Sony 28-70mm f/2 G Master zoom, finding it a versatile, do-everything lens. He values its f/2 aperture, which offers an extra stop of light and subject separation compared to f/2.8 zooms, and notes that most of his work falls within its focal range. Haisch also utilizes the APS-C crop mode on high-resolution bodies to achieve a 105mm equivalent for extended reach. While acknowledging potential decision fatigue from having multiple focal lengths readily available, he emphasizes the importance of intentionality and discipline in lens choice.
TAKEAWAYS
The Sony 28-70mm f/2 G Master zoom lens replaced a professional's entire prime lens kit.
Its f/2 aperture provides an extra stop of light and subject separation, bridging the gap between zooms and primes.
The lens offers a manageable weight (918g) compared to similar professional zooms.
Photographers using this zoom are encouraged to maintain intentionality by pre-selecting focal lengths.