SUMMARY
Sigma CEO Kazuto Yamaki is expanding the company's "Made in Japan" commitment by starting rice cultivation in Aizu, the location of its factory. This initiative aims to support aging local farmers who lack successors and to prevent the abandonment of rice paddies, which negatively impacts the local ecosystem and traditional landscape. Yamaki sees this as a way to maintain the cultural heritage of the region. The company plans to utilize its factory workers, many of whom have farming experience, and their equipment for this endeavor, with the harvested rice intended for employee consumption.
TAKEAWAYS
Sigma CEO Kazuto Yamaki is farming rice in Aizu, Japan.
The initiative aims to support local farmers and preserve the traditional Japanese landscape.
This effort is an extension of Sigma's "Made in Japan" brand identity.
Harvested rice will be used for employee consumption within the company.