Opinion
SUMMARY
Most working photographers struggle with portfolios that contain too many images, diluting their impact and potentially harming their business. The key to a stronger portfolio is ruthless curation, aiming for 12-18 of the strongest images rather than dozens. This focused approach makes a clearer argument to potential clients, leading to increased bookings, higher rates, and better-fit inquiries. Curation discipline mirrors business discipline, requiring tough decisions about what work to present.
TAKEAWAYS
Overly large portfolios dilute a photographer's strongest work.
A concise portfolio (12-18 images) makes a stronger case to clients.
Ruthless curation leads to increased bookings and higher rates.
Portfolio curation discipline is linked to overall business discipline.