Industry
SUMMARY
Thypoch, known for manual focus cinema zooms, is entering the autofocus market with its first full-frame lens, a 24-50mm F2.8 zoom. The company leveraged its experience in making numerous manual focus zooms to develop this autofocus version. Thypoch chose the 24-50mm range to cater to a growing demand for lightweight gear suitable for daily use and travel, while also allowing for better control over optical quality like sharpness and distortion. Unlike Sony's 24-50mm, Thypoch's lens features internal zoom and does not rely on in-body distortion correction, requiring its designers to address distortion optically.
TAKEAWAYS
Thypoch's first autofocus lens is a full-frame 24-50mm F2.8 zoom.
The company has a background in manual focus cinema zoom lenses.
The 24-50mm range was chosen for its suitability for lightweight, everyday use and travel.
Thypoch's lens features internal zoom and optical distortion control, unlike Sony's reliance on in-body correction.