SUMMARY
Justin Mott, with nearly 30 years of experience, outlines ten essential habits for photographers to cultivate during downtime between assignments. He stresses that how photographers spend their time away from the camera is crucial for securing future work. Mott advocates for strategic social media use, meticulous file organization, and maintaining an up-to-date website. He also emphasizes tracking business metrics to identify and address problems in marketing, pricing, or client acquisition, highlighting that the business and creative sides of photography have merged.
TAKEAWAYS
Successful photographers actively manage their business during slow periods.
Strategic use of social media and organized file management are key.
Tracking business numbers is vital for identifying and solving problems.
Proactive planning for slow days prevents poor decision-making.