SUMMARY
Lincoln McCoy, an employee at VanDoIt, a custom van company, altered photos of his coworkers using the Liquify tool, giving them exaggerated features. He then sent these edited images to his colleagues, asking if they were approved for the company website. Responses varied, with some amused and others questioning their altered appearances. The resulting video compilation of these interactions and reactions was posted on the company's Instagram, where it gained significant traction.
TAKEAWAYS
Employee Lincoln McCoy edited coworkers' photos with humorous alterations.
He sought approval to use the edited images on the company website.
The edited photos and reactions were compiled into a viral Instagram video.
Responses to the edits showed a notable gender difference in reactions.