SUMMARY
Capture One CEO Rafael Orta stated that the company identifies as a photography company, not an AI company, despite the increasing role of AI in photo editing. He explained that Capture One views AI as a technology to assist photographers and enhance workflows, prioritizing the craft and image rights. The company is developing AI-powered features while ensuring they are trained on ethically sourced material and that photographers' creative control remains central. Orta noted that Capture One avoids labeling tools as AI, focusing instead on their function to help photographers achieve creative tasks.
TAKEAWAYS
Capture One identifies as a photography company, not an AI company.
AI is seen as a tool to support photographers and enhance workflows.
The company prioritizes image rights and ethical sourcing for AI training.
Focus remains on the craft and creative tasks, not the AI technology itself.