SUMMARY
TTartisan is launching a new "Neo" series of lenses, starting with a 50mm f/1.8 autofocus prime for Sony E and Nikon Z mounts, which notably lacks both focus and aperture rings. A future 85mm f/2.8 is also planned. While the minimalist design aims to reduce costs, with the 50mm priced at $89, it means aperture adjustments must be made via the camera body. This design choice may be seen as a gimmick by some photographers, especially when compared to competitors like Viltrox and Meike, which offer similar functionality with physical rings at slightly higher prices. TTartisan has not yet announced a release date for the Neo series.
TAKEAWAYS
TTartisan's new "Neo" lens series removes physical focus and aperture rings.
The first lens is a 50mm f/1.8 autofocus prime for Sony E and Nikon Z mounts, priced at $89.
Aperture control is limited to the camera body, a departure from traditional lens functionality.
The minimalist design faces competition from other brands offering similar features with physical rings.