SUMMARY
Instagram is piloting an optional 'AI creator' label for accounts that frequently use AI in their content. While intended to enhance transparency, the author argues that the feature should be mandatory rather than optional. This is because creators might avoid self-identification due to potential revenue loss or diminished trust, leading to continued deception. The article also notes past issues with Meta's automatic 'AI info' tagging, which was overly sensitive and triggered backlash from users, including photographers who made minor AI edits.
TAKEAWAYS
Instagram is testing an optional 'AI creator' label for AI-generated content.
The author believes the label should be enforced, not optional, for transparency.
Past automatic AI labeling by Meta was criticized for being too sensitive.
Photographers have faced issues with automatic AI labels on minor edits.