SUMMARY
Despite the rising popularity of 35mm film, the Pentax 17 film camera has seen slowing sales after initial curiosity waned. The author argues that Ricoh should have launched a more conventional 35mm SLR or compact camera first, as these designs would appeal to a larger audience of both new and returning film photographers. While Ricoh is reportedly satisfied with the Pentax 17's performance and hasn't dismissed a revived R/GR compact, a 35mm SLR priced under $750 with some automation is presented as the ideal product to further boost the film photography revival.
TAKEAWAYS
Pentax 17's niche appeal has led to slower sales after initial excitement.
A mainstream 35mm SLR or compact camera is needed to capture a larger film market.
An affordable 35mm SLR with some automation could drive the film photography revival.
Ricoh has not ruled out a revived 35mm R/GR series compact camera.