SUMMARY
The Canon PowerShot SX740 HS, originally released in 2018, continues to be a popular compact camera. Its lightly updated 2024 version, the PowerShot SX740 HS Lite, recently claimed the number one spot in Japan's sales rankings. Despite minimal changes, including the removal of USB charging, the camera's appeal lies in its genuinely pocketable size and impressive 40x optical zoom lens, offering a 24-960mm equivalent focal range. This focus on portability and zoom range, rather than significant hardware upgrades, resonates with consumers prioritizing these features over newer, premium alternatives.
TAKEAWAYS
Canon's PowerShot SX740 HS Lite is Japan's top-selling compact camera.
The camera retains its pocketable design and 40x optical zoom from the original 2018 model.
Minimal updates include the removal of USB charging, with no changes to sensor or zoom.
Its popularity highlights consumer preference for portability and long zoom ranges in compact cameras.