SUMMARY
The Argus "A" camera, introduced in 1936, popularized the 35mm format in the US with its low-cost, easy-to-use design, selling 500,000 units. Its successor, the Argus C3, launched in 1939, was a minor revision but became a massive success, known as "The Brick." Priced at $35, it made rangefinder photography accessible, selling two million units over 27 years and leading the company to rename itself Argus Inc.
TAKEAWAYS
Argus "A" camera popularized 35mm format in the US in 1936.
The Argus C3, nicknamed "The Brick," sold two million units.
The C3 made 35mm rangefinder photography affordable for the public.