SUMMARY
Many photographers make common website mistakes that hinder client conversion, despite having strong photography skills. These errors often stem from treating websites like art galleries rather than marketing tools. Common issues include a lack of clear calls to action, headings that fail to convey value, and images that are too small to make an impact. Additionally, photographers frequently copy each other's designs instead of looking to marketing agencies for UX best practices.
TAKEAWAYS
Websites should guide visitors, not just display work.
Headings must communicate value, not just greetings.
Images should dominate the user experience.
Avoid copying other photographers' website designs.