SUMMARY
Polaroid has installed billboards on Coney Island Beach and in London featuring messages like "Go jump in the water before the data centers drink it all up." This campaign, titled "The best of summer is analog," promotes analog photography as a counterpoint to an "over-digitized" world and growing concerns about AI's impact. Polaroid emphasizes being pro-human and protecting what humanity offers, positioning the act of existing analogously as a rebellion. The brand also sent influencers offline with its smallest instant camera, the Polaroid Go Generation 3, as part of this initiative.
TAKEAWAYS
Polaroid billboards in New York and London feature anti-AI slogans.
The campaign promotes analog photography as a rebellion against digital overconsumption.
Messages highlight the value of human experience over digital screens.
Polaroid Go Generation 3 camera is promoted as part of the analog initiative.