SUMMARY
The music video for The Rolling Stones' new song 'In The Stars' features digitally de-aged band members, utilizing deepfake technology from Deep Voodoo, the same company behind similar effects for Kendrick Lamar and Billy Joel. While the author generally dislikes generative AI, they find this application less offensive because it depicts the artists themselves, with their consent, rather than scraping other artists' work. The author notes the strong human element in the video's production, with real footage and a large crew, distinguishing it from purely AI-generated content.
TAKEAWAYS
The Rolling Stones' music video for 'In The Stars' uses deepfake AI to de-age the band members.
The author finds this use of AI less problematic than other generative AI applications.
The deepfakes depict the consenting artists themselves, retaining a human element in production.
This technology was also used for music videos by Kendrick Lamar and Billy Joel.