SUMMARY
Creatives often hide their successes to avoid negative commentary, but this approach is counterproductive. The article proposes viewing critics, or 'haters,' as an unpaid marketing department. Negative reactions to a photographer's win, such as screenshots and discussions, spread their name and success to new audiences without any cost. This 'hater economy' provides free market data, keeps a photographer's name circulating, and leverages the haters' obsession as a form of branding. By allowing detractors to talk about them, photographers can build their reputation and maintain their success.
TAKEAWAYS
Critics' negative attention can serve as free marketing for creatives.
Haters inadvertently promote photographers by discussing their wins.
Negative commentary keeps a photographer's name circulating and builds their brand.
Embracing criticism allows detractors to amplify success unintentionally.