SUMMARY
A survey of 1,000 British holidaymakers reveals that photography has become a top priority, ranking second only to dining at nice restaurants. Nearly two-thirds of respondents consider taking photos an important part of their trip, with the average person capturing 256 images. Photography has overtaken cultural site visits, shopping, and general sightseeing in importance. Furthermore, 95% of respondents have spent extra money on better photo equipment, with many willing to pay for upgraded rooms or even hire professional photographers.
TAKEAWAYS
Taking photos is the second most valued holiday activity for Brits, after dining.
Photography has surpassed sightseeing, shopping, and visiting cultural sites.
The average Brit takes 256 photos per holiday trip.
Many holidaymakers spend extra money on photography gear and services.