SUMMARY
Despite increased accessibility and lower running costs, modern photography presents significant challenges. Technical expectations have risen dramatically, driven by advancements in digital technology and platforms like Instagram, demanding technically perfect images. The emergence of generative AI introduces further complexities, blurring lines between reality and fabrication and fostering cynicism about authenticity. Photographers are also expected to produce higher volumes of work, often incorporating videography, and manage extensive online self-promotion, making the profession demanding.
TAKEAWAYS
Digital photography is more accessible but faces higher technical expectations.
AI is creating unrealistic client expectations and questioning image authenticity.
Photographers are pressured to deliver more images and incorporate video.
Self-promotion and online presence are now essential, time-consuming tasks.