SUMMARY
Photographer Mitchell Kanashkevich presents a principle-driven approach to photo editing, asserting that the biggest mistake is technical, not technical. He advises against immediately chasing a desired look and instead prompts editors to first ask, "What do I want this image to communicate?" Kanashkevich demonstrates how to emphasize key elements within a frame to convey a story, advocating for restraint in portrait editing and the intentional use of color transfer to reinforce an image's mood rather than alter it.
TAKEAWAYS
Edit photos by first determining what the image should communicate.
Emphasize important elements in a frame and let less crucial details fade.
Practice restraint in portrait editing, especially with skin and eyes.
Use color transfer intentionally to match an image's mood, not to drastically change its look.