Samuel Elkins Redesigns Photography Portfolio for Client Conversion

Samuel Elkins redesigned his photography portfolio to better convert browsers into clients, emphasizing that a website should function as a pitch rather than a filing cabinet. He reduced his featured projects to around 15, organized by genre, and stresses the importance of "less is always more" for selectivity. Elkins also highlights the growing necessity of including motion work, framing video as a requirement for commercial clients who increasingly expect hybrid stills and video services from a single professional. He advises optimizing the homepage for both desktop and mobile and organizing work by client-hiring categories, using long-term client relationships as an example of consolidated project presentation.