SUMMARY
Sony is set to launch a new camera on July 22, as indicated by a teaser from the company. The teaser, featuring a silhouette and the "Cinema Line" branding, strongly suggests the new product is a cinema camera, not a still photography model. Key visual cues like a top handle and red/green lights point to its video production focus. The announcement will be streamed on YouTube at 7 AM PDT / 10 AM EST / 3 PM BST.
TAKEAWAYS
Sony will launch a new cinema camera on July 22.
Teaser reveals "Cinema Line" branding and video-focused design elements.
Announcement will be broadcast live on YouTube.
The camera is expected to join Sony's existing FX and high-end cinema series.