SUMMARY
Sigma has displayed a prototype of its forthcoming 85mm f/1.2 DG Art full-frame autofocus prime lens, completing its trio of f/1.2 primes for Sony E-mount and L-mount. However, the lens faces significant competition from Viltrox, which announced its own 85mm f/1.2 LAB prime earlier. Viltrox's lenses are known for solid build and image quality, often priced around $500 less than comparable Sigma DG Art lenses. This aggressive pricing and quality from Viltrox suggest a shifting landscape in the premium third-party lens market, potentially challenging established brands.
TAKEAWAYS
Sigma displayed a prototype of its 85mm f/1.2 DG Art lens at the China P&E trade show.
Viltrox is preparing to release a competing 85mm f/1.2 LAB prime lens.
Viltrox lenses offer competitive build and image quality at a lower price point than Sigma's.
The growing competition from Viltrox may pressure Sigma in the premium third-party lens market.