Opinion
SUMMARY
In this podcast episode, Peter McKinnon shares insights on how photographers can establish trends within the industry. He encourages creators to be proactive and efficient in their work, suggesting that a website can be set up quickly. The core message revolves around innovation and leading the visual conversation, rather than simply adapting to existing styles.
TAKEAWAYS
Photographers should aim to set trends, not just follow them.
Efficiency in creation and online presence is key.
Proactive work helps establish new directions in photography.
A website can be launched quickly to showcase work.