SUMMARY
Many modern digital cameras feature names from iconic retro brands such as Kodak and Yashica. However, the companies producing these new cameras are frequently not the original manufacturers. Instead, lesser-known companies license the rights to these legendary names, allowing them to launch products that leverage the prestige of the original brands. For example, Kodak still makes film, but its digital cameras are licensed to companies like JK Imaging and Retro Production. Similarly, Yashica's name is now used by MF Jebsen Group, with cameras like the FX-D 100 and City series appearing on the market.
TAKEAWAYS
New cameras use retro brand names like Kodak and Yashica.
These brands are often licensed to different companies, not made by originals.
Companies capitalize on retro trends by reviving old school names.
Shoppers should be aware of the actual manufacturer behind licensed brands.