Gear
SUMMARY
The Sony A7 V has once again secured the top spot in Japan's camera sales for July 2026, continuing its trend of popularity. However, the latest best-seller list from Map Camera reveals significant shakeups, with the Nikon Z5 II climbing into the top five and Canon's EOS R6 Mark III notably absent despite previous success. Fujifilm faces supply shortages impacting the availability of some popular models, though the X100VI and X-E5 remain strong sellers. The Sony A6700 also shows a resurgence in popularity, while the higher-end Sony A7R VI sees less traction, possibly due to its price.
TAKEAWAYS
Sony A7 V leads Japan's camera sales, with Fujifilm X100VI and Sony A7C II also in the top three.
Nikon Z5 II sees a significant climb into the top five, while Canon EOS R6 Mark III is absent from the top ten.
Fujifilm faces supply shortages affecting the availability of several models.
Sony A6700 experiences a resurgence in popularity, while the A7R VI's high price may impact sales.