SUMMARY
Research from Getty Images' VisualGPS indicates that 65% of adults globally favor brands that utilize real, unedited photographs in their advertising. This finding challenges the long-standing practice of extensive photo editing, with brands like Aerie and Dove already moving towards more natural representations. The rise of AI-generated imagery and over-edited photos with unnatural 'plastic skin' further amplifies the preference for authenticity. While the statistic specifically addresses brand photography, it prompts photographers to reconsider their editing styles in favor of a more natural look, especially given the increasing pushback against AI and the resurgence of film photography.
TAKEAWAYS
65% of adults prefer brands using unedited, authentic photos.
This preference challenges traditional heavy photo editing practices.
AI and over-edited images contribute to the demand for authenticity.
Photographers may need to re-evaluate editing styles towards natural looks.