SUMMARY

ProGrade Digital announced another price increase for its memory cards, effective in May, citing continued rising costs of flash memory. This follows an earlier price hike at the start of the year. The company expects pricing pressure and allocation constraints to persist through 2024. The surge in flash memory costs is an industry-wide problem, largely fueled by AI data centers consuming vast amounts of high-bandwidth memory and fast SSD storage, leading to competition for remaining stock and increased prices for all flash memory products.

TAKEAWAYS

ProGrade Digital is implementing another memory card price increase in May.

Rising flash memory costs, driven by AI demand, are the primary reason.

This price increase is an industry-wide issue affecting all flash memory products.

ProGrade Digital is providing advance notice to help customers plan.

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