SUMMARY
Despite its age, the Canon PowerShot SX740 HS continues to lead Japan's compact camera sales, according to retailer Yodobashi. A lightly updated version, the SX740 HS Lite, was released in 2024 but maintained the original's popularity. This cult favorite, originally priced at $549.99, now commands higher prices on the second-hand market. The camera features a 20.3MP sensor and a 40x zoom, appealing to users seeking a pocketable device. Its success highlights a market split between affordable point-and-shoots and high-end premium compacts.
TAKEAWAYS
Canon PowerShot SX740 HS is Japan's No.1 compact camera, eight years after its release.
Used prices for the camera often exceed its original retail price.
The market shows a divide between budget-friendly models and premium compacts like the Leica Q3.
The SX740 HS offers a pocketable design with a 40x zoom and a 20.3MP sensor.