Gear
SUMMARY
Pelican, known for its protective gear cases, has introduced its first major TV advertising campaign, partnering with veteran photographer and filmmaker Chris Burkard. The campaign promotes the Aegis line of camera bags, specifically highlighting the PX25 Travel Pack and SX5 Padded Sling. Burkard, a longtime user and advocate for Pelican products, stars in a short film titled "The Detour," which showcases his expeditions and the durability of Pelican gear in extreme environments.
TAKEAWAYS
Pelican's first major TV ad campaign features photographer Chris Burkard.
The campaign promotes the Aegis line of camera bags.
Chris Burkard is a longtime user and advocate for Pelican gear.
The campaign includes a short film titled "The Detour" showcasing gear in extreme environments.