SUMMARY
Adobe is heavily investing in AI for its video editing software, with major updates to Premiere and After Effects. These new AI tools, including Generative Media Tool and Generative Sound Effects, aim to automate complex tasks and generate content directly within the timeline. Adobe's Creators' Toolkit Report indicates that nearly nine in ten creators use AI to grow their businesses or audiences, suggesting widespread adoption despite some pushback. The updates also include AI-powered audio enhancement, color grading, and an AI Assistant for After Effects to simplify workflows.
TAKEAWAYS
Adobe Premiere and After Effects receive AI-infused updates to automate video editing tasks.
New features allow users to generate video clips, sounds, and music within the software.
Adobe reports that a vast majority of creators utilize AI tools for business and audience growth.
Updates also include AI-driven audio refinement, color grading, and workflow simplification for After Effects.