SUMMARY
A recent list of trending compact cameras in Japan reveals that approximately 40% are equipped with a zoom lens of 15x or greater. This trend is exemplified by the Sony RX10 V, a bridge camera that, despite weighing over 2 lbs, ranked fifth in sales for the latter half of July. While Yodobashi retailer categorizes it as a 'compact camera' due to its fixed lens, its size and DSLR-like appearance differ from typical point-and-shoots. The list also includes other high-zoom cameras like the Canon PowerShot SX740 HS and Panasonic Lumix models, alongside popular larger-sensor cameras like the Fujifilm X100VI and Ricoh GR IV.
TAKEAWAYS
40% of trending compact cameras in Japan offer at least 15x zoom.
The Sony RX10 V, a bridge camera, made the top ten despite limited sales time.
Zoom capability is a key trend, even for cameras that are not pocketable.
Larger sensor compacts like the Fujifilm X100VI and Ricoh GR IV also remain popular.